HYGEIA JOBS

Job Description

Title:  Marketing Manager 

Industry Type: Health Maintenance Organization (HMO)

Job Objective/ Purpose of Job: 

To develop and manage Marketing Portfolio of clients in for the HMO 

Department/Division/ Unit: 

Marketing Division

Location: Lagos

Functionally Reports To: 

Marketing Manager 

Administratively Reports To: 

Head Business Development, Hygeia HMO

Supervises: 

Marketing Officers

WORKING RELATIONSHIPS: 

Internal

• All marketing and sales departments across the Group, senior management, HMO marketing division team

External

• Clients & Prospects, competitors

Job Duties/ Responsibilities/ Accountabilities:

• Design and Implement strategic marketing plan
• Develop annual marketing plan in conjunction with other departments, which will focus on meeting organizational objectives
• Execute marketing strategies and campaigns
• Generate increased market share across different sectors 
• Manage all marketing activities within agreed budget
• Manage the entire product line life cycle from strategic planning to tactical activities
• Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
• Generate Profitable Account Turnover
• Effective leadership and management of team members
• Analyze competitor strategies, price and service offerings & recommend strategies to retain, lead and increase market share.
• Ensure liaison and collaboration among all the marketing functions

Key Performance Indicators/ Performance Goals:

• Increased Market share
• Higher brand and product awareness 
• Robust corporate client base
• Significant increase in enrolled lives
• Profitable product Mix Management
• Profitable Account Turnover
• Effective turnaround time for client sign-on

Financial Dimensions:

• Maximizing marketing department budget to ensure attainment of objectives

JOB SPECIFICATIONS: 

Education Qualification:

• First Degree from a reputable institution

Professional Qualification:

• Marketing/Communications or related qualification (either degree or postgraduate qualification) would be an advantage
• An MBA would be an advantage

Experience

• 8 -10 years in a core marketing functions
• Age Between 30-45years

KEY COMPETENCIES REQUIREMENTS: 

• Functional/ Technical:
• Demonstrable understanding of services marketing
• Experience of using various marketing tools
• Effective oral and written communications skills
• Marketing and product campaign skills
• Ability to identify and evaluate market trends and determine applicability

Managerial: 

• Budget management
• Innovation and creativity
• Supplier management
• Problem solving
• Excellent presentation skills

Behavioral:

• Strong interpersonal skills
• Proactive
• Emotionally and socially intelligent
• Must be Personable

WORK CYCLE (HOURS/ DAYS): Monday - Friday (8.30 a.m. - 5.00 p.m.)

Industry: Healthcare / Science

Specialization: Top Management

Minimum Educational Qualification: Degree

Minimum Experience Required: 8 Year(s)

Application Deadline: 2011-03-07